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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: integrated campaigns

  • Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was to encourage [...]

    Integrated Campaigns in Action (Chapter 13)

    December 16, 2014
  • The ad agency Pink Jacket Creative produced an advertising campaign for The Snoring Center. In addition to the PowerPoint presentation you have a [...]

    Integrated Campaigns in Action (Chapter 7)

    November 10, 2014
  • This integrated campaign was created by Newcomer Morris and Young advertising agency for St. Francis Medical Center. Key to the campaign’s [...]

    Integrated Campaigns in Action (Chapter 7)

    October 23, 2014
  • This integrated campaign is for Skyjacker  and was prepared by its in-house marketing department. The PowerPoint provides details of the [...]

    Integrated Campaigns In Action (Chapter 12)

    October 1, 2014
  • This integrated campaign is for Progressive Bank  and was prepared by French Creative advertising agency. The PowerPoint provides details of the [...]

    Integrated Campaigns in Action (Chapter 4)

    October 1, 2014
  • This integrated campaign is for Argent Financial Group and was prepared by Emogen Marketing. The PowerPoint provides details of the campaign and [...]

    Integrated Campaigns in Action – Chapter 4

    September 26, 2014
  • Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was for Home Federal [...]

    Integrated Campaigns in Action – Chapter 2

    September 25, 2014
  • For most brands, traditional media is still an important component of an integrated marketing communications campaign. The challenge is choosing [...]

    Media (Chapter 7)

    May 8, 2014
  • Chapter 1 discusses how Chick-fil-A has integrated its advertising with social media. Access the following links then answer the questions. [...]

    Chick-fil-A (Chapter 1)

    April 24, 2014
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