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Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was to encourage [...]
December 16, 2014
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The ad agency Pink Jacket Creative produced an advertising campaign for The Snoring Center. In addition to the PowerPoint presentation you have a [...]
November 10, 2014
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This integrated campaign was created by Newcomer Morris and Young advertising agency for St. Francis Medical Center. Key to the campaign’s [...]
October 23, 2014
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This integrated campaign is for Skyjacker and was prepared by its in-house marketing department. The PowerPoint provides details of the [...]
October 1, 2014
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This integrated campaign is for Progressive Bank and was prepared by French Creative advertising agency. The PowerPoint provides details of the [...]
October 1, 2014
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This integrated campaign is for Argent Financial Group and was prepared by Emogen Marketing. The PowerPoint provides details of the campaign and [...]
September 26, 2014
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Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was for Home Federal [...]
September 25, 2014
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For most brands, traditional media is still an important component of an integrated marketing communications campaign. The challenge is choosing [...]
May 8, 2014
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Chapter 1 discusses how Chick-fil-A has integrated its advertising with social media. Access the following links then answer the questions. [...]
April 24, 2014
Clow/Baack 