This integrated campaign is for Progressive Bank  and was prepared by French Creative advertising agency. The PowerPoint provides details of the campaign and shows the collateral pieces that were prepared, which include television, kiosks, billboard, newspaper, print and direct mail. This integrated campaign would work well with Chapter 4 to illustrate the IMC strategy.

Progressive Bank Integrated Campaign

For additional integrated campaigns, access the authors’ website at

About Dr. Donald Baack

Co-author of textbook.

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