Interstate Batteries produced a geo-targeted online advertising campaign to drive traffic to the brand’s Battery Centers. The PowerPoint presentation provides information about the geo-targeting campaign. Tom Gray, Senior Director of Marketing, at Interstate explains the campaign in a video.

Interstate Batteries PowerPoint Presentation

Video by Tom Gray of Interstate Batteries

For additional integrated campaigns, access the authors’ website at clowbaack.net.

About Dr. Ken Clow

Co-author of textbook.

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