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The retailing industry has experienced dramatic pressures from new competitors, most notably internet-based sales from order-fulfillment [...]
March 6, 2019
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Blue Apron has launched an aggressive integrated marketing campaign with digital media being the central component. This article and podcast [...]
March 13, 2017
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As digital and social media marketing continue to grow, the number of ads and messages being ignored is growing even faster. This article by [...]
April 20, 2015
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These two articles provide good information to support the chapter on Digital Marketing. Role of Web Design in Conversion Rate Optimization [...]
March 12, 2015
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Interstate Batteries produced a geo-targeted online advertising campaign to drive traffic to the brand’s Battery Centers. The PowerPoint [...]
November 13, 2014
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Here are some videos that you may want to use for Chapter 8. Because of the recency of this topic, a large number of videos is available. [...]
June 3, 2014
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With the rise of the digital age has come a new form of marketing – content marketing. Two recent articles discuss the importance of [...]
June 3, 2014
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Here is an interesting article suggesting Black Friday is fading in importance. I’m not sure which chapter this best fits into, but would [...]
June 3, 2014
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Devin Graham is a 30-year old filmmaker known on YouTube as “Devinsupertramp.” He has almost 2 million subscribers to his YouTube [...]
June 3, 2014
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Chapter 12 examines the use of consumer and trade promotions within an integrated marketing campaign. The pizza industry, including Papa [...]
May 12, 2014
Clow/Baack 