Here is an interesting article suggesting Black Friday is fading in importance. I’m not sure which chapter this best fits into, but would generate a good class discussion as we near Thanksgiving. Also, you can discuss how e-commerce has impacted the decline of Black Friday. The article has a link to a Today news feature that can be used to introduce the topic.

Discussion Questions:

  1. Why is the day after Thanksgiving traditionally been called Black Friday?
  2. Have you participated in Black Friday shopping? Why or why not?
  3. How has e-commerce impacted Black Friday?
  4. Do you think Black Friday is fading in importance? Why or why not?

About Dr. Donald Baack

Co-author of textbook.

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