Devin Graham is a 30-year old filmmaker known on YouTube as “Devinsupertramp.” He has almost 2 million subscribers to his YouTube channel. Graham started out making unbranded videos, but now brands such as Mountain Dew and Ford are sponsoring his videos as a way of reaching millennials.

Resources:

Discussion Questions:

  1. Examine Devin Graham’s YouTube channel. What types of videos does he have posted?
  2. Read the Adweek article about Devin Graham. Why are brands interested in Devin creating branded videos?
  3. What type of advertisers would be most interested in Devin Graham? Why?
  4. What is the role of social media in Devin Graham’s popularity? Explain.
  5. Which of the videos posted on Graham’s YouTube channel are your favorites? Why?

About Dr. Ken Clow

Co-author of textbook.

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