With the rise of the digital age has come a new form of marketing – content marketing. Two recent articles discuss the importance of content marketing and strategies involved to be successful. Alexander Jutkowitz talks about content marketing involves good storytelling, not shock. An article in Advertising Age presents information about Wal-Mart’s plan to have brands fuel its content marketing. Before discussing these articles, a good starting point may be this YouTube video that explains content marketing.

Discussion Questions:

  • What is content marketing?
  • What makes content marketing different than other forms of marketing?
  • What makes content marketing effective?
  • What are the dangers or pitfalls of content marketing?
  • Can you provide some examples of content marketing that you have experienced?

About Dr. Ken Clow

Co-author of textbook.

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