This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, geotargeting, and privacy. Amazon, Google, and Facebook already do this. Additional articles that you can use include:

Discussion Questions:

  • Why is ad targeting beneficial for companies? What are the advantages?
  • What privacy issues are raised by targeting? Are students concerned about privacy?
  • With the rise of smart phones, geotargeting has become more prominent. How do students feel about geotargeting of ads via their smart phone?

About Dr. Ken Clow

Co-author of textbook.

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