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This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]
Ad Targeting (Chapter 8)
June 11, 2014 -
Digital Marketing is becoming an important element of integrated marketing campaigns. The videos listed below provide information about a broad [...]
Digital Marketing Strategies (Chapter 8)
May 12, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 