Digital Marketing is becoming an important element of integrated marketing campaigns. The videos listed below provide information about a broad range of digital topics.

Digital Marketing Videos:

Blog Activity: Watch each video. Answer the following questions or provide the information requested for each video.

  1. Summarize the content of the video.
  2. What was the primary point of the video?
  3. Based on your personal online experience, would the strategies suggested in the video be successful? Why or why not?
  4. How could a small, local restaurant chain use the information provided in the video? Be specific, provide details.

About Dr. Ken Clow

Co-author of textbook.

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