Search Engine Optimization, or SEO, is extremely important for digital marketing because 70% to 80% of all web traffic begins with a search engine. Understanding how SEO functions will enhance search outcomes, especially with organic search results.

YouTube Videos:

Discussion Questions:

  1. Based on the first video, what is search engine optimization?
  2. Based on the first video, explain how search engines operate. What key metrics do search engines use to determine rankings?
  3. Watch the second video. Summarize the points Maile Ohye makes in the video. How can this information be used for a new small business?
  4. Watch the third video. Describe the five most common mistakes in SEO. How can these mistakes be prevented?
  5. After watching all three videos, discuss why SEO is important for Web sites.

About Dr. Ken Clow

Co-author of textbook.

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