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In this Wall Street Journal article Verizon is now offering consumer rewards in exchange for permission to track the person’s location, web [...]
Customer Rewards in Exchange for Ad Tracking (Chapter 8)
July 23, 2014 -
Digital Marketing is becoming an important element of integrated marketing campaigns. The videos listed below provide information about a broad [...]
Digital Marketing Strategies (Chapter 8)
May 12, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 