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Taco Bell is after the Millennial generation and is using targeted mobile ads to do so. This article would be interesting to use with Chapter 14 [...]
Targeted Mobile Ads (Chapter 14)
March 17, 2016 -
This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]
Ad Targeting (Chapter 8)
June 11, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 