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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Geotargeting

  • This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]

    Ad Targeting (Chapter 8)

    June 11, 2014
  • This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]

    Ad Targeting (Chapter 8)

    June 3, 2014
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