Here are some videos that you may want to use for Chapter 8. Because of the recency of this topic, a large number of videos is available.

 

  • This is Digital Marketing – This is a long video, but is very good at providing a history of digital marketing. It also explains concepts such as banner advertising, search, SEO, and issues on privacy and security. (14:54)
  • What is Digital Marketing – This is a shorter video about digital marketing. The presenter explains digital marketing in terms of a hotdog stand, which makes it easy for students to understand. (3:23)
  • The Mobile Movement – This video talks about how smartphones are used in consumers’ daily lives and how they have influenced the ways consumers search, shop, and respond to mobile advertising.(2:53)
  • What is SEO? – This video is by Shama Kabani of Marketing Zen Group. She explains the concept of SEO and how it works. (4:39)

About Dr. Ken Clow

Co-author of textbook.

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