Pink Jacket Creative produced a guerrilla marketing campaign for a new potato chip brand called Engobi. In addition to the PowerPoint presentation, we have a video by the agency partners, Elena and Bill, explaining the campaign. This integrated campaign would be an excellent introduction to Chapter 10.

Engobi PowerPoint Presentation

Video by Elena and Bill of Pink Jacket Creative

For additional integrated campaigns, access the authors’ website at

About Dr. Donald Baack

Co-author of textbook.

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