• This guerrilla marketing campaign by McDonald’s I thought was unique. Individuals in Amsterdam were actually hoping it would get hotter. [...]

  McDonald’s Creates Heat Sensation (Chapter 10)

  July 28, 2015
• Pink Jacket Creative produced a guerrilla marketing campaign for a new potato chip brand called Engobi. In addition to the PowerPoint [...]

  Integrated Campaigns in Action (Chapter 10)

  November 17, 2014
• I received an email from a professor using our book to explain the differences between buzz marketing, stealth marketing, viral marketing, and [...]

  Buzz, Stealth, Viral, Guerrilla Marketing – What’s the Difference? (Chapter 10)

  November 4, 2014
• I received the link to this example of guerrilla marketing for KLM, Royal Dutch Airlines, from a colleague and had to post it. As you can see in [...]

  Guerrilla Marketing (Chapter 10)

  June 3, 2014

• Coca-cola is an iconic brand that is recognized worldwide. But, to maintain its brand position, To maintain its brand position, Coca-Cola’s [...]

  Coca-Cola (Chapter 10)

  May 12, 2014