Integrated Advertising, Promotion, and Marketing Communications
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Interstate Batteries produced a geo-targeted online advertising campaign to drive traffic to the brand’s Battery Centers. The PowerPoint [...]
Integrated Campaigns in Action (Chapter 8)
November 13, 2014
Interstate Batteries is an active sponsor with NASCAR and is easily recognizable by NASCAR fans. Resources: Ad No Battery Lasts Longer Ad More [...]
Interstate Batteries (Chapter 13)
May 5, 2014
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