This integrated campaign was created by Newcomer Morris and Young advertising agency for St. Francis Medical Center. Key to the campaign’s success was developing an integrated campaign strategy and media plan. The campaign features a print component, outdoor, television, and a website. This campaign would be good to use with Chapter 7 to illustrate the use of traditional media.

St. Francis Medical Integrated Campaign

For additional integrated campaigns, access the authors’ website at

About Dr. Donald Baack

Co-author of textbook.

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