This is an interesting article with a newscast from Good Morning America about a girl that called out Dick’s Sporting Goods on the idea that the retailer’s catalog featured only males. Girls like sports too and deserve attention was the thrust of her letter. This could generate an interesting discussion on how companies should handle events like this, especially since her video went viral.

Discussion Questions:

  1. Do you think sports advertising tends to have a male bias? Why or why  not?
  2. After reading this article and watching the video, what are your thoughts?
  3. If you were marketing director for Dick’s Sporting Goods, how would you handle this situation?

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s