This is an interesting article with a newscast from Good Morning America about a girl that called out Dick’s Sporting Goods on the idea that the retailer’s catalog featured only males. Girls like sports too and deserve attention was the thrust of her letter. This could generate an interesting discussion on how companies should handle events like this, especially since her video went viral.
- Do you think sports advertising tends to have a male bias? Why or why not?
- After reading this article and watching the video, what are your thoughts?
- If you were marketing director for Dick’s Sporting Goods, how would you handle this situation?