For the first time, Viagra uses a sexy female model in its advertising with a sexual appeal and more vivid language. If you feel comfortable with the topic, this could lead to an interesting discussion for Chapter 14.

Discussion Questions:

  1. What is your evaluation of this TV ad?
  2. Do you find it offensive? Why or why not?
  3. Viagra has targeted this TV ad towards females as well as males. Do you think this is a good strategy? Why or why not?

 

About Dr. Ken Clow

Co-author of textbook.

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