• Marketing and marketing communications programs have experienced considerable change. Advertisers have moved away from traditional media and [...]

  Changing World of Marketing Communication (Chapter 1)

  July 1, 2020
• For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]

  Snickers (Chapters 2, 7, 8, 9)

  March 8, 2020
• A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]

  Viral Social Media Ad Versus Network Television (Chapter 5, 9)

  February 11, 2020
• This integrated campaign was created by Newcomer Morris and Young advertising agency for St. Francis Medical Center. Key to the campaign’s [...]

  Integrated Campaigns in Action (Chapter 7)

  October 23, 2014

• For most brands, traditional media is still an important component of an integrated marketing communications campaign. The challenge is choosing [...]

  Media (Chapter 7)

  May 8, 2014