Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: advertising appeal

  • This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial  Evaluate the type of advertising appeal and intended [...]

    Frank’s Red Hot (Chapters 6, 7, 8)

    September 21, 2020
  • KFC announced a temporary change in tagline. CNN Story  Do you believe this change was necessary? What impact might the “finger [...]

    New Tagline/New Appeal? (Chapters 5 & 6)

    September 9, 2020
  • Coca-Cola has introduced a new flavor: Orange Vanilla. The roll-out follows successful launches of Cherry Coke and Vanilla Coke plus diet [...]

    New Coke Flavor (Chapter 6)

    February 10, 2019
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