Here is an excellent article about female stereotyping. The ad is for Pantene and was produced as a part of a campaign in the Philippines.

Resources:

Discussion Questions:

  1. What is your evaluation of the TV ad?
  2. Does the TV ad accurately portray stereotyping of females? Why or why not?
  3. Do you believe the gender of the employee makes a difference in how a female boss is perceived? Why or why not?
  4. How would people in the United States react to this TV ad if it ran in the US? Explain.
  5. In the Philippines, only light-skinned models are used. Is this a form of discrimination? Why or why not?
  6. What is the overall message of this TV ad? Justify your response.

About Dr. Ken Clow

Co-author of textbook.

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