Here are some videos that would be useful for discussion or assignments for Chapter 14.

  • Stealth Marketing (6:24)
    • Is stealth marketing unethical? Justify your position.
    • What are the advantages of stealth marketing? What are the disadvantages?
    • The Word of Mouth Marketing Association (WOMMA) has stated brand ambassadors have a responsibility to reveal they are being compensated for pitching a product. Should this apply to stealth marketing? Why or why not?
  • Marketing to Children, CBS news (7:10)
  • Corporate Advertising to Children (4:58)
    • What is your view on marketing to children?
    • Does advertising to children create hedonistic and materialistic desires in children? Explain.
    • Are the current regulations sufficient? Why or why not?
    • What responsibilities do parents have in regard to advertising to children?

About Dr. Ken Clow

Co-author of textbook.

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