Here are some videos that would be useful for discussion or assignments for Chapter 14.
- Stealth Marketing (6:24)
- Is stealth marketing unethical? Justify your position.
- What are the advantages of stealth marketing? What are the disadvantages?
- The Word of Mouth Marketing Association (WOMMA) has stated brand ambassadors have a responsibility to reveal they are being compensated for pitching a product. Should this apply to stealth marketing? Why or why not?
- Marketing to Children, CBS news (7:10)
- Corporate Advertising to Children (4:58)
- What is your view on marketing to children?
- Does advertising to children create hedonistic and materialistic desires in children? Explain.
- Are the current regulations sufficient? Why or why not?
- What responsibilities do parents have in regard to advertising to children?
Clow/Baack 