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Here are some videos that would be useful for discussion or assignments for Chapter 14. Stealth Marketing (6:24) Is stealth marketing unethical? [...]
Chapter 14 Videos
June 11, 2014 -
The goal of buzz or word-of-mouth marketing is to get consumers to generate buzz about a brand. The rationale is based on the idea that consumers [...]
Buzz Marketing (Chapter 10)
May 12, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 