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When considering toys for children, most people have specific toys for boys and others for girls. This article from Ad Age discusses [...]
Gender Neutral Toys (Chapter 3)
April 6, 2018 -
Here are some videos that would be useful for discussion or assignments for Chapter 14. Stealth Marketing (6:24) Is stealth marketing unethical? [...]
Chapter 14 Videos
June 11, 2014 -
An article from USA Today highlighted food and drink endorsements by top athletes. The study examined 513 brands endorsed by the top 100 [...]
Criticism of Athlete Endorsements (Chapters 7, 14)
June 11, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 