• In order to reach consumers in an advertising cluttered environment, Bryan Silverman and his brother Jordan, have created a company that sells [...]

  Advertising – Bathroom Style (Chapter 10)

  June 3, 2014
• Pew Research Center just published a study describing the demographics of social media users in 2013. The actual report in PDF can be downloaded. [...]

  Demographics of Social Media Users (Chapter 9)

  June 3, 2014
• Here are some videos that you may want to use for Chapter 8. Because of the recency of this topic, a large number of videos is available.   [...]

  Videos for Chapter 8

  June 3, 2014
• This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]

  Ad Targeting (Chapter 8)

  June 3, 2014

• With the rise of the digital age has come a new form of marketing – content marketing. Two recent articles discuss the importance of [...]

  Content Marketing (Chapter 8)

  June 3, 2014
• Almost everyone has a Facebook profile. This recent article suggests that Facebook is fading with teens. Another article points out that while [...]

  Is Facebook Fading? (Chapter 9)

  June 3, 2014
• Here is an interesting article suggesting Black Friday is fading in importance. I’m not sure which chapter this best fits into, but would [...]

  Is Black Friday Fading? (Chapter 8)

  June 3, 2014
• Devin Graham is a 30-year old filmmaker known on YouTube as “Devinsupertramp.” He has almost 2 million subscribers to his YouTube [...]

  Advertising Daredevil (Chapter 8)

  June 3, 2014