Steak ‘n Shake has launched a new advertising campaign. The campaign has two old friends talking about the good old days, 1934 specifically, when Steak ‘n Shake was founded.


Discussion Questions:

  1. In terms of hierarchy of effects, which stage(s) do these ads target? Explain why.
  2. Look through the advertising goals presented in Chapter 6. Which goal do you think was targeted with this campaign? Explain why.
  3. Who is the target audience for this ad? Explain why.
  4. Which of the three ads did you like the best? Why?
  5. Do you think this new campaign will boost sales for Steak ‘n Shake? Why or why not?

About Dr. Donald Baack

Co-author of textbook.

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