I found this article in Ad Age fascinating. A recent online study found that ads following a presidential political ad was less effective and created a negative feeling towards the brand. This article could generate a good discussion for Chapter 13.

Discussion Questions:

  1. What was your initial reaction to the article?
  2. Why do you think brand ads following political ads create negative emotions even if the political ad was positive?
  3. How long do you think the “hangover effect” on brand advertising will last after a political ad is viewed? Why?
  4. Do you think there will be a long term impact on brands that advertise after a political ad, or is it just temporary? Why?


About Dr. Donald Baack

Co-author of textbook.

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