Bissell is a good brand to illustrate the concepts in Chapter 13. The company is an advocate for pets and the owners have established the Bissell Pet Foundation.
Resources:
Discussion Questions:
- Look at Bissell’s website. Do you think the brand’s support of the Bissell Pet Foundation is a good cause to support? Why or why not?
- Watch the Operations Spring Break video. What are your thoughts about Bissell posting this video on the brand’s YouTube channel?
- Watch the Bissell TV ad? What are your thoughts about the ad?
- Do you believe Bissell’s involvement with pets, and having its own foundation, impacts sales of Bissell vacuum cleaners? Why or why not?
Clow/Baack 