Bissell is a good brand to illustrate the concepts in Chapter 13. The company is an advocate for pets and the owners have established the Bissell Pet Foundation.

Resources:

Discussion Questions:

  1. Look at Bissell’s website. Do you think the brand’s support of the Bissell Pet Foundation is a good cause to support? Why or why not?
  2. Watch the Operations Spring Break video. What are your thoughts about Bissell posting this video on the brand’s YouTube channel?
  3. Watch the Bissell TV ad? What are your thoughts about the ad?
  4. Do you believe Bissell’s involvement with pets, and having its own foundation, impacts sales of Bissell vacuum cleaners? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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