• Bissell is a good brand to illustrate the concepts in Chapter 13. The company is an advocate for pets and the owners have established the Bissell [...]

  Bissell and Pets (Chapter 13)

  October 11, 2016
• Ram has launched a new campaign in partnership with Farmers and Hunters Feeding the Hungry (FHFH). The campaign encourages hunters to donate [...]

  Ram Targets Hunters (Chapter 13)

  November 9, 2015
• Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was to encourage [...]

  Integrated Campaigns in Action (Chapter 13)

  December 16, 2014
• Listed below are some YouTube videos that can be used for Chapter 13. Haagen-Dazs and Honey Bees – This is a video produced by Goodby and [...]

  Videos for Chapter 13

  June 5, 2014

• I found this article and campaign interesting and believe it could be a good way to discuss the concepts of Chapter 13. The first year a teen [...]

  Toyota Teen Safety Campaign (Chapter 13)

  June 5, 2014
• Duracell is a well-known brand that has used television advertising to promote the brand. Recently, Duracell began using NFL players to promote [...]

  Duracell (Chapter 7)

  May 8, 2014