Over the past 5 years, a growing number of companies have begun to rely on 6 second commercials, also known as bumper ads.

Resources:

Discussion Questions:

  1. Watch the top 20 video. Which was the most memorable or effective? What made it stand out?
  2. Using the How to video, assess the 20 top bumper ads. Do they meet the criteria set out in the How to video? Why or why not?
  3. How might the set of Cameron’s bumper ads build brand awareness? Brand strength?
  4. Watch the 6 second power interview. What did you learn from it?
  5. Based on the 6 second power video and the Marketing Dive article, assess the future of bumper ads. Explain your answer.

About Dr. Donald Baack

Co-author of textbook.

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