Over the past 5 years, a growing number of companies have begun to rely on 6 second commercials, also known as bumper ads.
- Watch the top 20 video. Which was the most memorable or effective? What made it stand out?
- Using the How to video, assess the 20 top bumper ads. Do they meet the criteria set out in the How to video? Why or why not?
- How might the set of Cameron’s bumper ads build brand awareness? Brand strength?
- Watch the 6 second power interview. What did you learn from it?
- Based on the 6 second power video and the Marketing Dive article, assess the future of bumper ads. Explain your answer.