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While this New York Times article was written before the Kellogg’s campaign launched, it has useful information about Kellogg’s [...]
Kellogg’s Hopes to Change Buyer Behavior (Chapter 3)
December 18, 2014 -
Gillette has launched a new ad campaign targeted toward men. This television ad presents the idea of male grooming. The Gillette ad would be good [...]
Gillette – Male Grooming (Chapter 3)
May 29, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 