-
An interesting article appeared in Advertising Age based on the idea that many creatives inside the advertising industry feel advertising [...]
May 27, 2014
-
This ad for Centrum Silver would be excellent for going through the components of a creative brief. You may want to divide students into groups [...]
May 27, 2014
-
Ellen DeGeneres has a great comedy routine about a line of Bic pens for women. Your students should enjoy this video. It can be used to initiate [...]
May 27, 2014
-
Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]
May 27, 2014
-
Since most of your students will be part of the millennial generation, here is an interesting article about “How to Get Millennials to Love [...]
May 27, 2014
-
Here is a good video that Karen James (professor at LSUS) shared with me on defining a target market. It fits well with Chapter 4. You may want [...]
May 27, 2014
-
Marketers know that Hispanics are a huge and growing market. This article highlights the importance of marketing to Hispanic men. With white [...]
May 23, 2014
-
When asked, most consumers support green marketing. When it comes to purchasing green products, however, consumer actions do not always match [...]
May 23, 2014
-
Typically, when designing brands specifically for either males only or females only, marketers often assume that each gender understands itself [...]
May 23, 2014
-
The opening vignette for Chapter 3 is about Chipotle Mexican Grill. Here are two of the company’s recent TV ads. These can be used to [...]
May 23, 2014
Clow/Baack 