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The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]
January 6, 2019
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Negative publicity can quickly damage a brand in the eyes of consumers, investors, and even the government. Resources: Tesla Stock Value SEC [...]
August 29, 2018
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The Nice brand appears in Walgreen’s stores throughout the United States. Recently, the Kind brand began seeking to create differentiation [...]
August 23, 2018
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Branding is a critical component of integrated marketing communications. Companies spend considerable time and money developing strong, powerful [...]
April 16, 2018
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Overstock.com is a successful online retailer that has developed a unique reputation through a carefully orchestrated branding campaign. [...]
April 16, 2018
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The International House of Pancakes, or IHOP, is a well-known brand. Managing that brand for success required careful planning and marketing [...]
April 15, 2018
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A study by Wunderman found that to win consumers, it will require demonstrating they care. Wunderman called the concept “wantedness.” [...]
January 18, 2017
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I though this article in The Atlantic was interesting. It discusses the move to using logos without words. The rationale is that consumers are [...]
September 14, 2016
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Stetson Hats is celebrating the company’s 150th anniversary. The company’s goal – rejuvenate the brand. I think this can create [...]
October 29, 2015
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This article from Advertising Age highlights Verizon’s launch of its new logo with a new campaign entitled “Better Matters.” [...]
September 10, 2015
Clow/Baack 