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A study by Wunderman found that to win consumers, it will require demonstrating they care. Wunderman called the concept “wantedness.” [...]
January 18, 2017
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I though this article in The Atlantic was interesting. It discusses the move to using logos without words. The rationale is that consumers are [...]
September 14, 2016
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Stetson Hats is celebrating the company’s 150th anniversary. The company’s goal – rejuvenate the brand. I think this can create [...]
October 29, 2015
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This article from Advertising Age highlights Verizon’s launch of its new logo with a new campaign entitled “Better Matters.” [...]
September 10, 2015
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According to this Advertising Age article “Diet has become a forbidden four-letter word in the food industry, and Nestle’s Lean [...]
June 26, 2015
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We recently switched to Puffs tissue because the packaging, in our opinion, was superior to the packaging for Kleenex. We thought this could [...]
September 29, 2014
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CVS has changed its name to CVS Health and as part of this change it no longer will sell tobacco products. This article and the news report with [...]
September 4, 2014
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Nationwide Insurance is bringing back the eagle from its old logo for a branding overhaul. This is a good article and video with Payton Manning [...]
September 3, 2014
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This Advertising Age article notes that consumers are willing to pay more money for products they believe are designed to prevent overuse. New [...]
May 23, 2014
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Recent television ads for Head & Shoulders and Old Spice provide excellent examples of co-branding. Here are two of the recent ads [...]
May 23, 2014
