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Watch this advertisement for Kia, then answer the following questions about the ad and the communication process discussed in Chapter 1. Decoding [...]
Kia Ad (Chapter 1)
June 2, 2015 -
Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]
Kia – Who is the Target Market (Chapter 4)
May 27, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 