This article “How to Allocate Your Time Managing Social Media” was excellent. The article can help students understand the challenge managers have in keeping up with social media.

Discussion Questions:

  1. The article cites “Engaging with Customers” as number one for social media managers. Would you agree or disagree that this is the most important? Why or why not?
  2. A study by Sprout Social says 5 out of 6 messages sent to brands via social media go unanswered. Why do you think this happens? Do you think it impacts a person’s view of the brand? Why or why not?
  3. How important is “content creation” in managing social media? How often should new content be placed on social media? Why?
  4. Have you ever engaged with a brand on social media? If so, describe your experience? If not, why not?

About Dr. Ken Clow

Co-author of textbook.

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