This article “How to Allocate Your Time Managing Social Media” was excellent. The article can help students understand the challenge managers have in keeping up with social media.
- The article cites “Engaging with Customers” as number one for social media managers. Would you agree or disagree that this is the most important? Why or why not?
- A study by Sprout Social says 5 out of 6 messages sent to brands via social media go unanswered. Why do you think this happens? Do you think it impacts a person’s view of the brand? Why or why not?
- How important is “content creation” in managing social media? How often should new content be placed on social media? Why?
- Have you ever engaged with a brand on social media? If so, describe your experience? If not, why not?