Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Category Archives: Chapter 01

  • WPTV News reported an advertisement for Dunkin Donuts of a woman with a black face and bright pink lips appeared in Thailand. Human rights groups [...]

    Is Dunkin Donut Ad Racist? (Chapters 1, 14)

    May 23, 2014
  • Here are some good videos that you may want to use for Chapter 1. I have personally found that using these types of videos can hold student [...]

    YouTube Videos (Chapter 1)

    May 23, 2014
  • The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC [...]

    IMC (Chapter 1)

    April 24, 2014
  • Chapter 1 discusses how Chick-fil-A has integrated its advertising with social media. Access the following links then answer the questions. [...]

    Chick-fil-A (Chapter 1)

    April 24, 2014
  • In Chapter 1, Subway ranked first on the composite score index on advertising perception from Technomic. Access the following links about Subway, [...]

    Subway (Chapter 1)

    April 24, 2014

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