• The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC [...]

  IMC (Chapter 1)

  April 24, 2014
• Chapter 1 discusses how Chick-fil-A has integrated its advertising with social media. Access the following links then answer the questions. [...]

  Chick-fil-A (Chapter 1)

  April 24, 2014
• In Chapter 1, Subway ranked first on the composite score index on advertising perception from Technomic. Access the following links about Subway, [...]

  Subway (Chapter 1)

  April 24, 2014