Chick-fil-A (Chapter 1)

Chapter 1 discusses how Chick-fil-A has integrated its advertising with social media. Access the following links then answer the questions.

Resources:

• Television Ad for Chick-fil-A
• Chick-fil-A YouTube Channel
• Chick-fil-A Website
• Chick-fil-A Facebook
• Chick-fil-A Twitter
  

Questions:

1. What are your thoughts about the TV ad?
2. What do you think of the ad campaign “eat mor chikin” featuring a cow encouraging consumers to switch from beef to chicken? The focus of the campaign is to encourage consumers to eat more chicken. Is this a good approach? Why or why not?
3. Examine the brand’s YouTube Channel. In your opinion, why does Chick-fil-A have its own YouTube channel? Describe the content on the YouTube Channel. How well does the YouTube channel engage consumers with the brand? Explain.
4. Examine Chick-fil-A’s website. How well is it integrated with its advertising and YouTube channel? Explain. What types of information is available? Does the site effectively engage consumers with the brand? Explain.
5. Examine the brand’s Facebook page. Would it encourage consumers to become a fan? Why or why not?
6. Examine Chick-fil-A’s Twitter page. What is your evaluation? Explain. Does it encourage interaction with consumers? Why or why not?
7. Based on all of the materials examined, discuss how well Chick-fil-A has integrated its advertising and social media strategies.