The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC concept is used by a well-known brand in the country of Australia.

YouTube Videos:

Discussion Questions:

  1. Summarize the content of each video.
  2. What was the primary message or messages contained in each video?
  3. Why is integrated marketing communications important?
  4. What did you learn from each video that impressed you the most?

About Dr. Ken Clow

Co-author of textbook.

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