The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC concept is used by a well-known brand in the country of Australia.

YouTube Videos:

Discussion Questions:

  1. Summarize the content of each video.
  2. What was the primary message or messages contained in each video?
  3. Why is integrated marketing communications important?
  4. What did you learn from each video that impressed you the most?

About Dr. Donald Baack

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s