The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC concept is used by a well-known brand in the country of Australia.
- Integrated Marketing: Think Hockey
- Integrated Advertising
- Power of Integrated Marketing
- Canon EOS (Australia) – IMC Case
- Summarize the content of each video.
- What was the primary message or messages contained in each video?
- Why is integrated marketing communications important?
- What did you learn from each video that impressed you the most?