• This short article “Why Integrated Marketing Works” was posted on the blog of Zehnder Communications and provides support for [...]

  Why Integrated Marketing Works (Chapter 1)

  November 23, 2015
• Here are some good videos that you may want to use for Chapter 1. I have personally found that using these types of videos can hold student [...]

  YouTube Videos (Chapter 1)

  May 23, 2014
• Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]

  John Deere (Chapter 5)

  May 7, 2014
• Target has increased its advertising budget in an effort to rejuvenate the brand. The company also have promoted its logo apart from the brand [...]

  Target (Chapter 2)

  May 7, 2014

• The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC [...]

  IMC (Chapter 1)

  April 24, 2014