Target has increased its advertising budget in an effort to rejuvenate the brand. The company also have promoted its logo apart from the brand name so consumers will recognize Target just by its logo. Examine the resources below then answer the questions.
Resources:
- Television ad, Song by Haim
- Television ad, Acceptance
- Television ad, Christmas
- Target YouTube Channel
- Target Website
Discussion Questions:
- Of the three television ads, which do you like the best? Why?
- Summarize the content found on Target’s YouTube channel. Explain why you think Target has placed this particular content on its YouTube Channel.
- Examine Target’s website. What is your overall evaluation of the website?
- How well does Target integrate the television ads, the YouTube channel, and the website? Provide specifics to support your answer.
- What are your thoughts about Target’s logo? Is it a good strategy to promote the logo apart from the brand name? Why or why not?
Clow/Baack 