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Branding is a critical component of integrated marketing communications. Companies spend considerable time and money developing strong, powerful [...]
April 16, 2018
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The International House of Pancakes, or IHOP, is a well-known brand. Managing that brand for success required careful planning and marketing [...]
April 15, 2018
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A study by Wunderman found that to win consumers, it will require demonstrating they care. Wunderman called the concept “wantedness.” [...]
January 18, 2017
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I though this article in The Atlantic was interesting. It discusses the move to using logos without words. The rationale is that consumers are [...]
September 14, 2016
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Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was for Home Federal [...]
September 25, 2014
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Typically, when designing brands specifically for either males only or females only, marketers often assume that each gender understands itself [...]
May 23, 2014
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A recent article in the Wall Street Journal highlighted Wal-Mart’s new image advertising campaign. Faced with recent criticisms of the [...]
May 23, 2014
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Here are some videos you may want to use for Chapter 2 to introduce the various topics. Strategic Identity & Corporate Image – This [...]
May 23, 2014
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When Esurance began selling its insurance products on the Internet, the company quickly developed a niche in the under-30 market, a group [...]
May 23, 2014
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Making brands more human has become a recent trend in marketing according to an article in Advertising Age. Ad seek to convey the message that [...]
May 23, 2014
Clow/Baack 