Here are some good videos that you may want to use for Chapter 1. I have personally found that using these types of videos can hold student interest and be a spring board for a discussion.

  • Integrated Marketing: More like hockey than football – This is a good video using animation. It will help students understand the history of marketing and how integrated marketing originated. (4:26)
  • What is a Brand? – Good video to explain what a brand is and why brands are important. It can be used to initiate a discussion of the importance of marketing and advertising. (4:22)

About Dr. Ken Clow

Co-author of textbook.

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