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One of the most common New Year’s resolutions is to lose weight. Resources: WW Weight Watchers website NOOM Commercial South Beach Diet [...]
New Year’s Resolutions (Chapter 1)
January 7, 2020 -
Integrating a brand’s marketing communications ensures the same message is heard through each of the marketing channels. American Eagle [...]
American Eagle (Chapter 1)
December 3, 2015 -
The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC [...]
IMC (Chapter 1)
April 24, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 