In Chapter 1, Subway ranked first on the composite score index on advertising perception from Technomic. Access the following links about Subway, then answer the questions that follow.

Resources:


Questions:

  1. Watch the three television ads. Which do you like the best? Why?
  2. Watch the video on the Subway story. Briefly summarize the video. What impressed you most about the Subway story? Why?
  3. Watch the video about Jared Fogel. Why has he become so popular as a spoksperson?
  4. Examine Subway’s YouTube channel. Summarize its content. How well is it integrated with Subway’s advertising?
  5. Why do you think Subway ranked the highest on Technomic’s study on advertising perceptions. Explain.
  6. Moving forward, how should Subway continue? What should be the theme of its advertising?

About Dr. Ken Clow

Co-author of textbook.

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