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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Dove

  • Dove apologies for a racially insensitive advertisement on Facebook. I believe this could lead to a great discussion of ethics for Chapter 14, [...]

    Dove’s Apology (Chapter 14)

    October 11, 2017
  • Dove has created a partnership with Pinterest as part of its Campaign for Real Beauty. The article, ad, and Pinterest site can be used to discuss [...]

    Dove Teen Self-Esteem & Pinterest (Chapter 9)

    October 2, 2015
  • This article highlights three ways brands can use corporate social responsibility (CSR) to create better advertising. I have also included two [...]

    3 Ways Brands can use CSR (Chapter 13)

    April 9, 2015
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