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This article highlights three ways brands can use corporate social responsibility (CSR) to create better advertising. I have also included two [...]
3 Ways Brands can use CSR (Chapter 13)
April 9, 2015 -
The opening vignette for Chapter 3 is about Chipotle Mexican Grill. Here are two of the company’s recent TV ads. These can be used to [...]
Chipotle Mexican Grill (Chapter 3)
May 23, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 