In a world filled with visual images, we often forget about the importance of words. This article is excellent for showing how the copy and words used in both online and mobile pages are important in attracting attention and engaging the viewer with the pages content.

Discussion Questions:

  1. Explain the three design functions of words. Use examples not in the article to illustrate each design concept.
  2. What are the four duties of words? Give an example of each not used in the article.
  3. Explain the concept “content is king” and why it is important in webpage design.

About Dr. Ken Clow

Co-author of textbook.

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